Virgin Media are offering ADSL customers extra incentive to sign up to their 8MB Broadband service by way of free digital TV.
‘Virgin Free TV’, a Freeview-esque service gives viewers 40+ free-to-air digital TV channels as well as over 25 digital radio stations received via a small black set-top box, roughly the same size as a VHS cassette tape.
This allows potential Virgin customers who are currently not covered by the cable footprint to take advantage of the great savings enjoyed by other Virgin Media customers, meaning that Virgin’s much touted Quad Play is now available to practically everyone.
Virgin Media’s Philip Snalune is quoted saying: “Launching a basic TV service into non-cable areas enables us to expand availability of our quadplay of broadband, phone, mobile and TV.
Those who sign up for the Plan 2 Broadband package (8Mbps speed, Unlimited downloads) combined with the Talk Anytime landline plan, can also enjoy free non-subscription digital TV for a one-off fee of £40.
Snalune also said that “This is just the first step and our aim is to offer more advanced TV services in all areas throughout 2008.” This could be taken to mean that Virgin are planning to launch an on-demand IPTV service a la Sky Anytime, Tiscali TV and BT Vision – or it could not.
Virgin Free TV is a welcome addition for customers who felt like Virgin’s ADSL deal was lacking a certain something.
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