Broadband Finder Blog

Informed opinions on the state of play in the UK Broadband market

Virgin customers choke on new bandwidth limits

Virgin Media have been accused of hypocrisy after it has been revealed that they shape broadband traffic during peak times, when they have routinely criticised other non-cable providers for falsely advertising their services as unlimited.

Download speeds on the cable network will be limited between 4PM and midnight for traffic which Virgin considers to be excessive, ideally to prevent heavy users of the cable network from adversely affecting the service for casual users.

Size: M customers who stray over a download limit of 350MB during the eight hour peak time period will have their 2Mbps halved to 1Mbps; Size: L punters will similarly see their 4Mbps service axed to 2Mbps should they stray over a 750MB limit and the 10Mbps connection speed available on the Size: XL package will shrink to 5Mbps once 3GB worth of data is accessed.

Despite this, Virgin still claim that they offer an ‘unlimited’ service, as the restrictions do not affect the amount you can download, just the speed at which you can access information.

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Posted by Tom on May 22nd 2007 in Broadband, Virgin Media

2 Responses to “Virgin customers choke on new bandwidth limits”

  1. Dan said on 28 Jun 2007 at 2:42 pm #

    To be honest I prefer Virgin’s approach to this, rather than some company that either cuts you off or drop you down to dialup speed.

  2. David Hook said on 14 Oct 2008 at 2:44 pm #

    I recently contacted Virgin Media regarding their usage trafficking. My speeds were being cut to 2mb after I exceeded the 3gb limit on my 10mb service. Apprently, even though they are giving you 10mb speeds, the server thinks you have 4mb and is cutting that in half to 2mb. The upgrade to 10mb is not recognised by the trafficking server, so everyone with a 10mb connection is acually paying for a 4mb connection and the other 6mb is the free upgrade. So your connection will not got to 5mb, it will acually go to 2mb.


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