As the LLU surge shows no sign of abating in 2007, and more and more ISPs begin to offer customers cheap phone calls alongside Broadband services, BT have recently slashed the prices of their phone services and have announced plans to scrap existing pricing structures for their calls and introduce new better value for money long term contracts.
At the moment, BT’s Together Option 3, which offers unlimited phone calls, now costs £7.95 a month, down from £9.95.
When the line rental is included, this brings the total cost to £18.70 a month - bringing the price well below the unlimited phone packages offered by BT’s Broadband competitors; Virgin Media’s Size: XL package costs £20.95, whilst TalkTalk’s Talk3 plan is billed at £19.99 with line rental; only Tiscali’s unlimited call package at £7.99 comes close in terms of price.
BT are also showing their concern for the planet/hopping on the green bandwagon/reducing the cost of internal admin (delete as appropriate) by offering to reduce their line rental by 25p for customers who choose to receive their bills via an environmentally friendly email as opposed to a planet-murdering paper bill.
However, the cost of daytime calls is set to increase by 25p a minute, and calls to certin numbers such as mobile will come with a connection charge of 6p, whereas before the charge was only 3p. Despite this, BT insist that customers will end up better off overall. Managing director of BT consumer services Gavin Patterson said the company had slashed prices by more than £1billion in the last decade:
“BT is listening to its customers. They’ve told us they want better value packages, and what could be better than getting all your calls to landlines for the price of a first class stamp each day?… [these] cuts show that we offer the best value for call packages.”
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