PlusNet have launched a Polish-language mirror of their site and have launched a forum designed to cater to the UK’s Polish community which is made up of roughly three quarters of a million people.
Neil Armstrong, products director at PlusNet said: “With the Polish community in the UK now numbering more than 750,000 people - two per cent of the global Polish population - we’re addressing their needs in a way that makes sense for them,” adding that “all of our customers receive the same service and prices, so we’re simply tailoring our message for a different community. Subject to demand, we’d like to see further languages coming online in the future.”
PlusNet have recognised a particular market and has made moves to cater for it – reports have suggested that migrants are keen on making VoIP calls and making use of P2P programs such as Skype which allow them to stay in contact with relatives back home for relatively nothing.
Seeing as VoIP calls typically eats up plenty of bandwidth, PlusNet would do well to draw to attention to their free overnight usage policy which is a standard feature of all their packages.
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Dave said on 28 Jun 2007 at 2:03 pm #
An interesting development in the broadband market. I wonder when the other providers will follow suit?
Holzer Czukay said on 02 Jul 2007 at 3:42 pm #
‘Neil Armstrong, products director at PlusNet said…’
One small step for the Polish community…
Tim said on 02 Jul 2007 at 3:48 pm #
Just Joined PlusNet myself and i have to say “what a breath of fresh air.” Setup was quick and painless You can tailor your package to suit your usage, and I really like the idea of the option to either throttle the service if you exceed you usage allowance or add extra allowance at a small cost. As a low volume user i find that this is by far the cheapest way for me to get broadband and as there owned by BT you know that they’re going to give a good reliable service.