The football season kicked off this weekend, with Aston Villa up against Liverpool, Arsenal facing Fulham, Sky squaring up to Virgin Media and BT facing a new challenge from TalkTalk.
Ad campaigns launched last week leading up to Saturday were all based around Premiership coverage with Virgin and BT making the most of their partnership with Setanta, who also launched a TV campaign this weekend starring Des Lynam.
A Virgin poster campaign cheekily chants; ‘We love Setanta, we do… And Sky Sports we love you,’ whilst BT’s TV ad continues the Kris Marshall ‘domestic silence’ saga, in which a confused stepson watches a near-live match with his second dad.
Not to be outdone, having moved into Tiscali’s former position in the UK Broadband Premiership, TalkTalk unleashed a new player in their squad; new customers who sign up for an 18 month free Broadband contract with TalkTalk get a Freeview box bundled with the deal as well as two months of Setanta Sports action free.
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Graham Chu said on 22 Aug 2007 at 3:43 pm #
Can anybody advise on what wold get me the best football coverage. Not overly interested in European games but would like to watch Premiership games and not pay to much.
Al Fresco said on 23 Aug 2007 at 8:43 am #
If you’re not fussed about watching games live ‘as they happen’ you may as well go for BT Vision and sign up for their combined £12 a month sports package - you get all the Premiership games broadcast by Sky plus you get the Setanta Sports Pack included.
You get more reliable Broadband with BT than you do with Sky, and to be honest, the footy is the only good thing Sky have got going for them. 24 got boring after season 2, Lost, anyone who cares has downloaded it, and as for the Simpsons, they’re pretty much all repeats.