Sky is preparing to lunch – sorry, launch – a standalone broadband service that is currently called ‘Picnic Broadband’.
Picnic from Sky does not require users to sign up for any of the other Sky services (TV, call plans) and will see the media company directly compete in the ISP market for the first time.
This is good news for customers who have looked at ‘See Speak Surf’ and have felt that maybe they don’t want or need the See or the Speak side of Sky – Picnic should give customers the flexibility to pick and choose what they want from Sky. It is also rumoured that Sky will be planning to bundle some new wireless kit with their Picnic basket, allowing for greater competition between market leaders BT with their vanilla and goth Home Hubs and Orange with the Livebox.
As of yet, there has bee no official word from Sky on when this service is to be released, but they did have this to say:
“Sky is the UK’s fastest growing broadband provider and we’re always looking at ways to bring quality and value to even more customers. However, no plans are confirmed at this time.”
Sky has invested heavily in the LLU program, having installed equipment in more BT exchanges than any other ISP in the UK so far, meaning that when this service is launched, it should be able to reach the maximum amount of customers. Be Broadband have been unbundling with a similar frequency, but not quite on the same scale as Sky.
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