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Setanta and Tiscali tie the knot on Sports

Tiscali and Setanta Sports have sealed a deal which will see the Irish broadcasters’ Setanta Sports Pack be made available on the Tiscali TV package for £9.99 a month.

Setanta have aggressively marketed themselves against Sky, who they compete with for coveted coverage of UK Premier League football – undoubtedly the trump card in the Sky arsenal. Setanta have also been closely working with bitter Sky rivals Virgin Media, and have gone so far as to forge a partnership for their own sports news channel.

Tiscali on the other hand have been working closely with Sky, and have successfully worked out a deal which sees the ‘missing channels’ – including Sky Sports News – returning to a non-satellite platform.

Tiscali have also recently extended the availability of their TV service, pitting themselves against Virgin Media on all fronts bar mobile phones – currently, Tiscali have the capacity to service 10 million UK homes with DTT and on-demand IPTV.

Setanta channels are now available practically everywhere, on Freeview, Sky, BT Vision and Virgin Media - Orange have recently unveiled plans for IPTV, with their ad campaign suggesting that sports coverage will be on offer. Presumably, we can see Setanta cropping up on Orange’s TV platform in the future.

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Posted by Tom on September 17th 2007 in BT Broadband, Broadband, Orange Broadband, Sky Broadband, Tiscali

4 Responses to “Setanta and Tiscali tie the knot on Sports”

  1. craig randall said on 17 Sep 2007 at 3:44 pm #

    I’m a virgin customer who got short changed by the whole stupid sky channels thing, and I sure don’t want to take my begging bowl direct to the murdoch boys. Might just go for Tiscali…

  2. Aimee Lawler said on 17 Sep 2007 at 3:50 pm #

    Dammit, I hate football! Currently on 8 Meg broadband with Tiscali. My boyfriend wants this…

  3. Hywel said on 18 Sep 2007 at 2:04 pm #

    Pff. Staying with Virgin. You can still get Sky Sports on Virgin and I get Setanta for NOTHING. I coulnd’t care about new Simpsons, which, by the way, I can watch on my super sweet on average 18Mbps connection…

  4. Darth Littlejohn said on 21 Sep 2007 at 1:06 pm #

    You know that Virgin would probably roll with an ad campaign along the lines of ‘Missing the Simpsons? Download new episodes for FREE with Virgin Media Broadband’ if they could get away with it…


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