Surf’s Up for Sky! RSS

Last week, Sky connected its millionth broadband customer and was officially named the UK’s fastest growing broadband ISP, connecting new customers at a rate of once every 40 seconds. To commemorate this, Sky arranged for seven of the UK’s top pro-surfers to surf in line across Fistral Bay in Newquay (pictured below).

Sky achieved this million-man watermark in just 14 months, after launching its See Speak Surf triple play package back in August 2006 – consistent investment in LLU has seen Sky Broadband being made available to 70% of the UK, with the remaining exchanges to follow.

Sky boss James Murdoch, keen to champion the virtues of See Speak Surf said: “We’re not only the UK’s fastest ever growing broadband provider, but we’re also delivering a high quality service that is saving customers significant amounts of money. Thousands of customers are switching from other providers to get fast broadband that comes with Sky TV.”

Sky Surfers in Newquay

Figures suggest that the majority of Sky Broadband customers – 58% – are those who have switched from other providers, whilst the remaining 42% are getting broadband for the first time. Market leaders BT, Virgin Media and Carphone Warehouse should be worried – in the last quarter, Sky added nearly 260,000 new broadband users, streaking ahead of BT with 146,000 new users, Carphone Warehouse with 126,000 and, most starkly, Virgin Media with only 50,000.

This news is something of a ray of light for Sky who have recently suffered regulatory clout from the Competition Commission over the ITV 17.9% stake, and threatened with the possibility of having to relinquish all of its shares in the new year.

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1 Comment »Posted by Tom on October 30th 2007 in BT Broadband, Broadband, Sky Broadband, TalkTalk, Virgin Media



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One Response to “Surf’s Up for Sky!”

  1. David Gregory said on 07 Nov 2007 at 11:56 am #

    It has always really annoyed me how the browsing of web pages has hijacked the term surfing. Hang ten dudes.


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