ISP Tiscali has unveiled its new long-term gameplan for the period between 2008 and 2012. Tiscali will primarily focus on the two European marketplaces where it has the strongest brand presence – the UK and Italy.
Firstly, Tiscali intend to consolidate on the gains they made in the UK by spending over £700m on LLU and fixing line problems with existing customers, hoping to double its current customer base of approximately 2 million by 2012. This is a fairly modest target when you consider that Tiscali’s expanding LLU network is set to cover 1,000 sites in 2008, and 1,100 sites in 2009, and therefore potentially reaching out to 17 million customers.
Tiscali are also set on pouring more cash into the Tiscali TV IPTV service as well as using it’s fairly recently acquired Pipex arm to target markets who are interested in hosting and purchasing IP’s.
Tiscali are currently ranked 4th in the UK Broadband Premiership, slightly behind Carphone Warehouse, and directly above Orange.
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