Tiscali has axed the “king of the internet” David Hasselhoff ad campaigns, for its subsidiary Pipex, as prepares to rebrand the Pipex arm of its network to specifically target SME customers.
Tiscali have launched a range of ADSL2+ packages specifically for small businesses, and have also launched Pipex Business Portal, a one-stop resource page combining a Google-enhanced search engine, along with useful tools such as glossaries and databases of legal, marketing and HR contacts, a tax calculator and a currency converter.
Neal McCleave, the managing director of media services at Tiscali, said that the company has high hopes that the Pipex Portal will become the “the home page of many small businesses”.
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J Reilly said on 12 Feb 2008 at 11:42 am #
No!!! I demand that they bring back the Hoff!
Fiona said on 12 Feb 2008 at 1:00 pm #
I just tried to load the Business PDF on the Pipex Business Portal site and Firefox crashed. Tried it again, it crashed.
Tried it in IE, it works fine!!! What has Tiscali got against Mozilla users?!
john said on 25 Feb 2008 at 7:49 pm #
I don’t know about ads they should spend money on making things work 8meg broadband connecting at less tan .5 meg (their speedcheck site) looooooooooooooong waits for tech support.
Leaves me considering other offers ( typed one handed while waiting for tech support to respond ( however a recorded voice keep reminding me they value my call))