Report points to Sky as the fastest growing provider

A report by telecoms research body Point Topic says that Sky has retained its position as the fastest growing ISP in the UK, according to sales figures from the past five quarters. In the three months up to last December, the triple-play company netted a further 260,000 broadband customers, which equates to 42 per cent of new broadband customers during that period.

The success of Sky Broadband has largely been credited to the popular SeeSpeakSurf bundle, which sees broadband included free with Sky TV, their killer app, and fixed line phone calls. Sky was also the first ISP to offer free wireless routers to customers, allowing home networks to be set up quickly and easily. Rival providers Be, AOL, Tiscali and others quickly followed suit.

Sky entered the broadband market under its own name nearly two years ago, after buying Easynet for a cool £211 million. Sky wasted no time investing into the LLU scheme, unbundling at a furious rate. SeeSpeakSurf launched in 2006 and late last year, Sky announced that it had connected its millionth customer. Sky also purchased ADSL2+ ISP UK Online, who specialise in providing next-gen ADSL broadband to SME customers.

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