O2 have just launched a new promo campaign touting their range of connectivity options available to consumers. The new tagline is “We’re better, connected”, which points to their increased mobile phone signal coverage and their launch of broadband internet services; it’s possible that the phrase is also a cheeky nod to the old “It’s good to talk” ads by BT.
The centrepiece of the promo campaign is a short video clip, with supplementary billboard ads to follow. Familiar O2 themes such as the bubble and the blue light filter are present, as are motifs based around groups of four objects replicating four bars of signal on a handset display.
In the lavishly produced TV ad, the now familiar O2 bubble floats across a series of surreal landscapes where teddy bears play with train sets and dogs on rooftops howl at a series of moons, a bit like the ‘Twilight Bark’ sequence from 101 Dalmatians. Sean Bean reprises his voice acting role from the “It’s your O2 See what you can do” strap line introduced in 2006 with the new punning catchphrase.
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GBUK said on 16 Apr 2008 at 10:28 am #
love the ad! any idea what the music is though?
Adam F said on 21 Apr 2008 at 7:39 am #
It sounds like ‘The Animals went in Two by Two’, if it were performed by the Beta Band. I imagine it was conjured by some in-house O2 creatives.
I’m not sure if I like those walking teddies.
GBUK said on 16 May 2008 at 10:39 am #
Hi there! Just thought I’d post a follow-up: it is actually an American Civil War song called “When Johnny Comes Marching Home” that you can hear in Guns’n'roses’ Civil War song on the Use Your Illusion II album…
Tom said on 20 May 2008 at 9:56 am #
Yeah, it is! It’s something of a crime against rock and roll that such a detail passed under my radar.
Well done that man.