1.4 million: Sky’s still the limit

Sky’s recent release of quarterly results to the 31st of March 2008, revealed that the group had managed to increase its broadband subscriber base to 1,428,000, up 229,000 from last year. Their glowing press release reads thus:

“As at 31st March 2008, 88% of Sky Broadband customers were on our network and around two thirds of these on-net customers are taking a paid-for product. Sky Talk surpassed one million customers during the quarter with net additions of 180,000 to reach 1.1 million. At 31st March 2008, 57% of Sky customers also took Sky Talk.”

The massive surge in growth is a reflection of Sky’s hefty investment into their network so that more of their customers can sign up for their additional digital TV and phone services; last year, Sky pledged an investment of £127m to improve their broadband and telephony infrastructure for residential customers.

Last October, Sky celebrated in style when they connected their millionth customer by hiring seven surfers – each one representing an individual figure in of the 1,000,000 – to ride the waves of Newquay’s Fistral Bay. If they continue connecting customers at this current rate, they’ll be able to do the same thing again, only this time with the bloke on the far right getting to wear a shirt with a big ’2′ on it.

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