After the embarrassing but slightly amusing ‘bollocks’ gaffe, it appears that Virgin Media and the BBC have kissed and made up and sensibly worked something out so that everyone’s happy.
Virgin and the Beeb have announced new partnership which sees the BBC launching their iPlayer service on the Virgin Media cable TV platform, making its 3.5 million TV customers the first in the UK to get the popular service via a TV platform.
Viewers viewing the iPlayer on Virgin Media will be able to watch full screen pictures instead of small, quarter screen size on their computers, and without having to indulge in bandwidth-hungry downloading. Malcolm Wall, CEO of Content at Virgin, said:
“We’re delighted to be the first TV platform in the UK to offer our customers BBC iPlayer as part of our on-demand service. The enormous success of iPlayer online has demonstrated the desire TV viewers have for viewing quality programmes at a time that suits them, and now it’s available from the comfort of the living room. Virgin Media is proud to be working with the BBC to continue to lead this revolution in TV viewing.”
With the iPlayer now being offered as part of Virgin’s digital TV service, this should see the strain currently being placed on their network as a result of iPlayer use lessen.
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