From today, O2 Home Broadband is available in all homes throughout the UK, thanks to a deal inked with BT which allows O2 to supply broadband to customers using both their own and BT’s wholesale network, allowing O2 Pay Monthly mobile subscribers everywhere to take advantage of discounts off the cost of next-gen broadband. O2 will still continue to install equipment in BT exchanges through Be Broadband, but for now, this venture means that punters who have wanted to sign up with O2 Broadband can do so.
To make punters aware of the nationwide availability of the service, O2 are launching a high visibility £6 million ad campaign. The new campaign, dubbed “Happy Homes” will feature on TV, in papers and posters and on trains and tubes. The print ads feature a series of houses with strategically positioned windows, doors and fences to create the impression that the buildings are smiling.
O2’s Home Broadband Access package will cost from £17.50 per month for O2 customers, representing excellent value for customers when compared to similar services delivered over BT’s wholesale network by competitor providers. Prices for O2 Home Broadband delivered over O2’s own LLU network start from £7.50 per month for O2 customers.
Al O2 customers can benefit from free UK-based tech support and customer service, unlimited downloads, free connection and wireless kit and no connection fees.
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