Carphone Warehouse are poised to cash in on the rising popularity of mobile broadband services today with the launch of their new free laptop deals. In addition to the same AOLFree Laptop deal currently doing the rounds on this very site, as of today, punters visiting selected Carphone Warehouse stores will be able to sign on the dotted line to qualify for one of six models of free laptops, provided that they also opt in to a broadband package.
Carphone will be setting up separate sections in its high-street stores for The Broadband Shop, an area dedicated to selling mobile broadband services from T-Mobile, Orange, 3, and fixed line from Virgin Media, TalkTalk and AOL Broadband, much like the Virgin Mobile sections set up in certain Zavvi (née Virgin Megastore) outlets. The deal with Virgin will see Carphone being able to flog all four of the Virgin Media services in their own stores; that’s broadband, digital TV, fixed-line and mobile phone services.
Neil Berkett, action chief executive ay Virgin Media said: “By extending our product portfolio in-store and making it simple and easy for customers to sign up, we’re hoping Virgin Media will be at the top of shopping lists.” This mutually beneficial arrangement gives the second and third ranked broadband providers the opportunity to close the gap on market leaders BT.
Carphone head honcho Charles Dunstone believes that the free laptop offer will pay off, especially with younger surfers who want the freedom of mobile broadband: “Our research has shown that for people over 14, having a laptop is becoming more important than having a mobile phone,” says Mr Dunstone. “And they don’t want to wrestle with their siblings and their parents to look at websites like Facebook or YouTube.”
Carphone Warehouse’s new business and multi-channel director Andy Brem said that launch “this is only the start. We are doing with laptops and broadband what we did with mobile phones”.
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