Tom Alexander, the new(ish) boss of Orange has announced plans to both concentrate on pushing mobile broadband and invest more in customer service for its mobile phone and fixed-line broadband customers.

Alexander, the former chief executive of Virgin Mobile, quit last year, convincing three of his old droogs from Virgin to climb aboard the good ship Orange in the process. Andrew Ralston, Gerry McQuade, and Steven Day all used to work for Virgin, but defected to Orange in January, to helm operations, development, and personnel respectively.

Alexander said that he plans to invest into 3G networks, so that mobile broadband users can access the faster up to 7.2Mbps speeds currently available to selected Vodafone customers. And not a moment too soon – Vodafone are reportedly all set to take over Tiscali’s UK broadband and fixed-line customers, which will see them leapfrog Orange in subscriber numbers. Orange currently have around 1.7 million broadband customers, wheras Tiscali are slightly ahead with over 2 million.

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