Mobile broadband could become free to use as early as 2009, according to broadband comparison site Top 10 Broadband. In a bid to out-do competition, mobile providers have cut broadband charges dramatically over the last year, to the extent that further price-cuts could render the service free-of-charge anyhow.
According to Jessica McArdle of Top 10 Broadband, “With competition reaching its zenith, it is only a matter of time before mobile broadband modems – dongles – are offered free with mobile phone packages in the same way as ISPs such as TalkTalk offer ‘free’ home broadband with home phone deals”.
At the moment around one in ten people use mobile broadband to get online. However, with faster and more powerful handsets, as well as cheaper monthly price plans, broadband on-the-go is becoming a practical and viable alternative to a fixed connection. Huge price-drops in the mobile broadband market over the past year mean that consumers no longer consider it the luxury they used to. For example, at just £16 a month, Vodafone’s mobile broadband service is 65% cheaper and four times faster that its £45 deal of 2006. Top 10 Broadband lists 3, T-Mobile and Orange as other key providers offering mobile broadband packages which start at £10-£15.
Unsurprisingly, the drive for mobile broadband is coming from younger consumers. A recent study conducted by Sony Ericsson in over 30 countries concluded that 15-24 year olds increasingly expect the same service they experience on the internet to transfer to their mobiles.
“The youth are setting the scene,” said Vishnu Singh, regional manager for the Ericsson Consumer Lab in Southeast Asia. “[They] are now expecting mobile broadband services to be as rich as the Internet”.
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