See what we did there with that clever title? Until recently, Virgin Media’s mid-range Size: L broadband package furnished customers with a top download speed of 4Mbps and unlimited downloads – the top speed has now been bumped up to a much more impressive 10Mbps, and isn’t costing existing Size: L customers a penny.
The blurb on their website now boasts that it takes customers just “4 seconds to download a music track”, and stresses that no BT phone line is required for sign up.
Apart from this, Virgin have been atypically quiet on the PR front about this free upgrade, possibly because they’ve been talking about doing it since last year, and maybe because they’ve recently ran into a spot of trouble with the ASA (again) for their misleading ‘Hate to Wait’ ad campaign.
This free speed upgrade was announced around about the same time that Virgin Media dimed the speed of the Size: XL package from 10Mbps to 20Mbps. No plans as to whether the current Size: M package will receive similar dimeage have been announced just yet though. Virgin are expected to unroll the 50Mbps service they are currently trialling to UK customers by the end of the year.
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