Figures newly released by Virgin Media record more than 10million viewings on the BBC iPlayer through their own cable TV service last month.
As many people watched iPlayer programmes via Virgin Media as through the BBC iPlayer website in June, when the service was first made available to cable TV customers. 3.5million Virgin Media subscribers have access to the iPlayer service, allowing them to catch up on over 350 hours of BBC programmes each week. The TV version of the iPlayer can be accessed via the ‘red button’ on Virgin Media’s cable service.
Altogether the iPlayer, which has been running a full service since December last year, attracts an average 1.5 million viewers a week. The most popular programmes to be viewed via the iPlayer last month included Eastenders, Holby City, The Apprentice and Friday Night with Jonathan Ross.
Virgin Media’s CEO, Malcolm Wall, said that the high viewing figures were testament to the “continued success of our on-demand offering.” BBC Contoller for TV platforms Rahul Chakkara said that the immediate success of the flagship catch-up service on Virgin Media “underlines the multiplatform appeal of the BBC iPlayer proposition.”
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