broadband connections are expected to reach 499 million by 2012 having risen from 323 million connections in 2007 according to Gartner Inc, equating to a 7% rise.
A survey found that in 5 countries 60% of households are already connected to broadband, and many others are set to follow, with a predicted 17 countries achieving 60% penetration or more by 2012. The five countries where over 60% of households are connected to broadband are Canada, the Netherlands, Switzerland, South Korea and Hong Kong. Countries with small populations or a government-backed broadband scheme have the advantage as far as broadband penetration is concerned. Moreover, the number of households with a broadband connection is likely to increase further.
“Depending on the specific market conditions, availability of Internet-enabled devices and the continued impact of broadband on consumer lifestyles, we expect some markets will have a broadband ceiling at 80 percent penetration or greater,” said Amanda Sabia, principal research analyst at Gartner.
Broadband penetration will increase, especially in the geographically larger markets, as current broadband providers continue to deploy their services, as newer technologies (wireless broadband, such as WiMAX) attract subscribers, and as users experience firsthand how speed enhances their Internet sessions” she added.
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