Orange are understood to be ready to launch their long-awaited IPTV (TV via broadband) service, after having taken its trials for its digital TV service to the whole country. Launch was supposed to be something in ‘late 2007′, which obviously didn’t happen, and the launch was moved back to an indeterminate time – trials are apparently still ongoing, but it is understood that the service will be ready to launch very soon.
At the time, Orange said that: “The first phase - our trial to existing paying broadband customers - started in November. Around 300 customers in Leeds and London are currently providing us with essential feedback. Once we’ve reviewed and assessed this feedback, we’ll then continue to roll out to other major towns and cities in the New Year.”
Orange has managed to secure a deal with MGM which will allow them to supply movies on demand to France, Spain and Poland as well as the UK. Orange will also be rolling with Rewind TV, a catch up service which allows you to watch the last months’ worth of programmes on demand - check out the clip uploaded to YouTube.
This could really help Orange’s IPTV offering stand out from the crowd, as the Virgin Media and BT Vision catch up services by contrast allow you to watch the last week’s worth of programmes. By effectively quadrupling the amount of TV you can watch, Orange have already increased the added value of their digital TV service four fold. We said last December that 2008 was set to be the year of IPTV. This could be interesting…
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