O2 belatedly join the laptop broadband bundle wagon

samsung_r510 O2 have announced plans to launch three new pay monthly laptop bundles with their home and mobile broadband services. Exact price details have not yet been released, but what is certain is that O2 plan to turn around the current stigma attached to laptop deals:

“To date, the subsidised laptop market has received some bad press due to poor equipment and frustrating customer service experiences,” says O2 CEO Ronan Dunne.

“O2 is stepping into the market with a promise to turn this around by taking a holistic approach to the product offer. Our package ticks every box when it comes to the main purchase drivers in the market, which in turn means we are taking away the “worry-factor” involved in buying a laptop.”

This wait and see approach has paid off well for O2 in the past – after buying the Be Broadband network, O2 famously took time out to ensure that there were no problems at the launch day instead of ‘rush-releasing’ their broadband service – unsurprisingly, O2 have consistently topped polls for customer satisfaction for their home and mobile broadband services.

Whilst there’s no details on price as of yet, we do know that the laptop bundle deals with be based around the Samsung NC10 Netbook and R510 (pictured) laptops – worth around £300 and £375 respectively – and not, as was rumoured last year, the Apple MacBook and MacBook Pro laptops.

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