TalkTalk: The Future’s Brighter

talktalk_brighter_logo TalkTalk has just unveiled their new ‘brighter’ look, as part of a new ad campaign due to start next week. The makeover coincides with the recent acquisition of Tiscali and the subsequent leap from third to second place in the UK Broadband League for Carphone Warehouse, behind market leaders BT Broadband and above quad-play providers Virgin Media.

According to Marketing Week, TalkTalk will be rebranded as Britain’s ‘brighter phone and broadband company’. This rebranding process will see the TalkTalk logo and website getting a redesign.

The image above shows the familiar TalkTalk logo rendered in Bonfire Night-esque ‘light graffiti’ and set against the nocturnal cityscapes of London’s Whitehall and Primrose Hill, Brighton beach and Manchester’s Canal Street.

TalkTalk will be drawing up a manifesto presumably similar to their ’47 Reasons to Love Talk Talk’. Keeping customers’ bills low and delivering the highest possible connection are expected to be high up on the list. Whether they will retain their commitment to remain cheaper than BT remains to be seen.

Source: Marketing Week

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