Be Broadband’s Big Rebrand

new_be_broadband Be Broadband, previously known for it’s pink hues and magenta asterisk, has undergone a radical new redesign. Gone are the pastel hues and star shapes of old and in comes a bold new black and light blue design. As well as its entire site undergoing a face lift, Be Broadband has also dropped hints about other changes to come in the pipeline, by way of a cryptic manifesto:

“I am the web. I blog it, I game it, I tweet it, I create it. I build it, I break it. I stream it, I share it. I live in and on the internet. It’s my life, not a lifestyle choice. My internet provider will get this, will be hands off, will be open, collaborative, the liberators, passionate about what they provide and how they provide it.

They will be a brand that helps me create. Seeks out my opinions, challenges me, that treats me like an adult. Asks me what I want and doesn’t tell me what I want. They are fast, both in speed and attitude. They don’t brand me or exploit me, they aren’t shiny and soulless.

They let me express myself, they make my internet work for me. They do it because they are enlightened and enthusiastic about this world as I am. It’s my world, and my provider is BE.”

It’s anyone’s guess what the above actually refers to, but we reckon that this could mean either two things. Our first guess was that Be might be rolling with a TalkTalk style approach – that is, offer a basic entry level broadband package like TalkTalk Essentials, and then allow punters to sign up for additional usage, and faster speeds a la TalkTalk Extras.

The other possibility is that Be might be doing an Eclipse Internet. Eclipse customers can prioritise their connections according to what online applications they’re running at the time. You can optimise your connection settings for general web browsing, streaming, VPN or gaming, which would fit in with the “I blog it, I game it, I tweet it, I create it” part of the Be manifesto.

As of yet, no changes to Be Broadband’s current packages have been announced, so we’ll just have to wait and see what Be’s got up its sleeve.

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