Orange and T-Mobile are said to be merging their UK mobile operations which will see the two become the biggest mobile network and mobile broadband provider in the country. The merger will see the companies pooling their resources, meaning that we’ll hopefully see increased coverage, faster mobile broadband speeds and larger amounts of monthly usage.
According to the BBC, the deal is not due to take place until November, after which the two brands will remain separate for 18 months before merging under one banner. We’ll either see the names merging a la ‘Orange T-Mobile’ or one of the two brands being dropped.
If the latter is the case, our money is on Orange being the remaining brand name, due largely to their stronger brand presence. There’s Orange Wednesdays, Orange Rock Corps and of course, Orange Broadband.
Either that, or the new company will go with one of the following names:
- Mobo Range-Tile
- Obi-Tan Egrole
or:
- Ler-Moobie Tang
Somehow, we think not.
[Source: BBC]
Posted by Tom on September 9th 2009 in Mobile Broadband, Orange Broadband, T-Mobile
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