Virgin Media’s ground-breaking unlimited music streaming service looks like it’s going to have to shift that ‘unlimited’ tag, according to an exclusive article in The Register. The platform was thought to be called ‘Music Unlimited’, was supposed to offer streaming of music a la Spotify and would come in a number of tiered subscription packages, the most expensive of which would provide unlimited downloads of songs.
The platform, announced back in June, attracted a considerable degree of press attention at the time. An unlimited music download package would have been a world-first for Virgin Media and the UK music industry. At the time Virgin Media had struck a deal with Universal Music Group and said that it was “negotiating with other UK major and independent music labels and publishers,” in order to offer a “complete, compelling catalog.” The Register piece cites that there was some resistance to a fully unlimited package from certain fronts, with anonymous fingers pointed in the direction of Sony Music.
Instead of an unlimited offering, the new top-level package is expected to allow punters to download 40 songs for £15 a month. Whilst Virgin Media is hoping to have the service up and running by Winterval Christmas, there’s no word on a release date as of yet so the exact pricing structure could well change by then.
Source: [The Register]
Posted by Tom on October 9th 2009 in Broadband, Next Gen Broadband, Virgin Media
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