2010 July RSS

BT Sky Sports ad fronted by Michael Owen

bt-logo6

An audacious advertising campaign is on its way from BT, which is designed to promote the broadcast of Sky Sports 1 and 2 through BT Vision.

Premiership legend and footballing icon Michael Owen is helping to drive awareness of BT’s recent deal with Sky, aided by fellow stars Gareth Bale, Wes Brown and Shay Given.

The TV advert will see BT’s promo veteran Kris Marshall leave his flat, travel down through a lift and head into the car park, where there is a white light accompanied by the noise of a cheering crowd. The white light leads him into a stadium tunnel, where a host of Premiership names are waiting to run out on pitch.

The climactic finale will see the lucky BT Broadband and Vision enthusiast follow the lads onto the field.

The campaign begins today, and is costing BT over £30 million thanks to advertising which includes TV, radio, press, outdoor, direct marketing and online.

BT Retail marketing director Matthew Dearden said: “We are proud and excited to bring our customers the best in UK sports viewing in time for the new football season, including Sky Sports 1, Sky Sports 2 and ESPN.”

“By using footballers such as Michael Owen in this campaign we are tapping into the passion that fans feel for their sport, and showcasing the quality of the BT Vision sport offering. Entry prices as low as £6.99 will welcome in a huge number of extra customers who’d love to enjoy these channels, but thought they were too expensive.”

BT customers can begin ordering Sky Sports today, along with the option of including ESPN and sports on demand; a few variations are available including Sky Sports 1 and 2 together for £16.99 on a month-by-month contract, or either channel individually for 11.99 with a 12 month BT Broadband and Vision contract.

1 Comment »Posted by Laura on July 1st 2010 in Broadband

BT Broadband with Sky Sports: prices announced today!

bt-logo6BT has confirmed its pricing structure for the imminent arrival of popular sports channels Sky Sports 1 and Sky Sports 2, and it looks like BT customers can be very pleased with the final result.

A package deal for Sky Sports 1 and 2 will cost BT customers £16.99 per month, on a month-by-month contract. Either channel can be purchased individually for £11.99, but a 12 month BT Broadband and BT Vision contract is required.

BT customers who take up the 24 month contract of BT Broadband and calls can take advantage of the BT Total Sports Package; £6.99 for Sky Sports 1, ESPN and on demand sport, or £11.99 to include Sky Sports 2 as well.

According to BT, the £11.99 bundle deal, excluding line rental, works out £205 cheaper than Sky’s current equivalent, and £281 cheaper than that of Virgin Media.

Customers can sign up from today, which will delight avid football fans awaiting the start of the Premier League season on August 14th. This coming season will see over 100 games broadcast live on Sky Sports, whilst there is also exclusive coverage of Champions League football, golf, rugby union and cricket including the Winter Ashes in Australia.

BT Retail chief executive Gavin Patterson said: “Football fans will be cheering our new prices, which mark an end to paying for basic channels when you only want the sport.”

“A more competitive market will ensure that customers continue to get the best sport for the sharpest prices and this opening of the market will be in the best interests of customers.”

The prices are a direct result of Ofcom’s prior ruling that Sky must sell its sports channels at a reduced wholesale cost to other providers such as BT.

No Comments »Posted by Laura on July 1st 2010 in Broadband


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