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Be Broadband 'wants customers to express themselves'
Thursday 30th July 2009, by Daniel King
Be Broadband has rebranded its image and said it wants customers to have their say on the direction the internet services provider takes.
Our new identity's artwork is stripped back and raw, providing the platform for members to express themselves, something we know they already do across the web."
According to the Be Broadband blog, the newly-designed website was created by 15-year-old Lewis King, who the company met at Social Media Camp. He is said to have "helped" with the template of the portal.
Chief executive Felix Geyr explained the ideas behind the rebranding efforts.
"Our new identity's artwork is stripped back and raw, providing the platform for members to express themselves - something we know they already do across the web," he said.
Be was bought by O2 in 2006 for £50 million and, at the time, chairman and chief executive of the latter Peter Erskine said the acquisition would help the company build on its broadband operations and provide high quality connections to Britain, according to the Guardian.
Meanwhile, O2 announced the launch of a "mobile broadband amnesty" earlier in July this year.
It said customers using dongles from rival providers can take them to selected stores in Manchester to receive a completely free Pay & Go replacement.
Head of Pay Monthly Jonathan Earle said this was aimed at showing people that O2 Mobile Broadband provides the best service on the market.
"We don't want to just say it, we want people to try it for themselves," he remarked.
Categories: Wireless Broadband, Be
