ADSL Broadband
Best Broadband
Cable Broadband
Free Broadband
Fastest Broadband
20Mb Broadband
50Mb Broadband
Fibre-Optic Broadband
Broadband users 'could see more sport exclusives'
Tuesday 13th October 2009, by Daniel King
Broadband users could see more web-based on-demand sports events following the success of a recently screened international football match, if one expert is to be believed.
A spokeswoman for Screen Digest, a company which specialises in providing data relating to the media markets of film, television and the internet, said England's game against Ukraine may have broken new ground on how such things are broadcast in the future.
On Saturday October 10th, almost half a million fans used their connections to take part in a historic night as the Fifa World Cup qualifier became the most subscribed to pay-per-view sports event ever in the UK, according to a report from Perform.
Commenting, broadband analyst at Screen Digest Marie Bloomfield explained that with studies suggesting that most people saw the purchase as a good value way of taking in the match, it was highly likely more web-exclusive events would follow.
However, she explained that the circumstances of this particular spectacle was down to the closure of digital TV services provider Setanta - meaning future broadcasts would be dependent on how the holders of the rights to certain sports fixtures wanted to transmit them.
"Premium sports content has always underpinned the pay TV business it's something that consumers are willing to pay for and, particularly because it is time sensitive, they want to see it live," Ms Bloomfield added.
According to Perform, there were no technical issues during the screening of the match and customer issues were responded to within five minutes.
Categories: Broadband, Broadband Products
