The number of consumers changing their internet service provider (ISP) in 2007 rose by 8.5 per cent on the previous year.

Froggybank conducted a survey among 500,000 members and revealed that the broadband users were increasingly changing their ISP, reports ISP Review.

The study also identified a rise of 7.5 per cent in the number of internet users who subscribed to a company that provided their television and phone as well.

Nadeem Azam, marketing manager of the cash-back network, commented: "We have not yet reached the stage where people feel so poor that they will give up satellite TV or cut back on the number of calls and texts they make."

Despite this, Mr Azam noted that people were "actively seeking" ways that they could reduce the payments made for their broadband service.

A recent poll by YouGov found that 76 per cent of UK residents believed that they could not live without access to the internet.

Categories: Broadband Products

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