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Google Social Search could boost subscribership
Friday 30th October 2009, by Daniel King
The recent announcement that broadband users would be able to trawl the internet specifically for social networking-focused information and profiles has been addressed by one media commentator.
Earlier this week, Google unveiled its Social Search facility, noting that it would allow people to look for information generated by friends and contacts, and links with applications like Gmail, Twitter and the group's own RSS reader.
A spokesman for New Media Age, a publication dedicated to providing news and information on the latest developments in the IT and technology sector, agreed that the move could be seen as a clever way for the search firm to get more people to sign up for its other options.
Will Cooper, deputy news editor for the online resource, said the iGoogle account - which collates data, news, mail and information services for account holders - was strange in that its creators do not release figures as to the number of subscribers and as such, it is difficult to see how such a ploy might have succeeded or failed.
"It could push people a little more towards having an iGoogle profile. But the thing they've got here is an understanding that people are looking for information on social networks," he added.
He went on to say that the monetisation element of the service was also something the search company had kept to itself, but there was no doubt that something would be in place.
Google announced the new service on October 26th.
Categories: Broadband, Broadband Products
