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Average web-surfing time in April 'reached 22 hours'
Wednesday 13th May 2009, by Daniel King
The average British consumer spent over 22 hours surfing the web last month, according to new figures.
A report published today (May 13th) by the Nielsen Company showed 22 hours and 20 minutes was the mean for internet users in the country.
Compared to April 2008 when the average was 16 hours and 36 minutes, this represents a 34 per cent increase.
It was suggested that social networking site Facebook has been a major contributing factor to the increase, because 3.6 million more minutes were spent on the portal in April 2009 in comparison to the same period last year.
In fact, of all the time spent on the web, Facebook takes up 12.9 per cent of this, the report said.
MSN/Windows Live gets a 9.2 per cent share of people's online time, followed by Google at 5.3 per cent, eBay with 4.1 per cent and Yahoo! on 3.5 per cent.
Communications director at Nielsen Online Alex Burmaster said the results show how competitive the internet is for advertisers and publishers.
"I think most people would be surprised by just how much time is accounted for by a relatively few brands who, in turn, are increasing their share of the pie," he remarked.
"Facebook and MSN/Windows Live account for almost 11 billion of the 48 billion minutes that Britons spend online."
Headquartered in Palo Alto, US, Facebook was started by a university student in 2004.
Mark Zuckerberg is reported to have thought up the idea at Harvard.
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