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Broadband 'an essential part of communicating'
Friday 14th August 2009, by Daniel King
Following the recent publication of a study that revealed people are less likely to give up their broadband connection than visits to restaurants, holidays or home improvements, one expert has commented on why this might be.
A spokeswoman for telecommunications and broadcasting watchdog Ofcom, which put together the research published earlier this month, said it was clear that keeping in touch with others had become an essential part of people's lives.
Meleri Thomas, communications manager at the organisation, said although attitudes to such things did not form part of the study, it was obvious the fact ten per cent of respondents said they would to cut back on broadband services was indicative of the level of importance people place on staying connected.
It was found communications services were being used more, although customers were in fact paying less for them, something the Ofcom representative said was down to more people being savvy about getting the best service at a price that suits their needs.
"The research shows that consumers are actively seeking out and getting good deals on their communications services," Ms Thomas added.
She went on to suggest a number of bandwidth-hungry services had emerged that would mean phones and broadband connectivity were now an essential part of the home - as well as people's daily lives.
"Consumers are watching more TV, using their mobiles more and using the internet more. They are also using the internet to watch catch-up TV on the internet, especially since the introduction of the BBC iPlayer."
Ofcom's sixth Communications Market Report showed that during May this year, web users spent around 25 per day online while at home. This was up from the nine minutes recorded in the same month during 2004.
Categories: Broadband, Wireless Broadband
