ADSL Broadband
Best Broadband
Cable Broadband
Free Broadband
Fastest Broadband
20Mb Broadband
50Mb Broadband
Fibre-Optic Broadband
Broadband is 'more important than holiday'
Wednesday 8th September 2010, by Daniel King
Homeowners in the UK would only give up their broadband as a final spending cut, according to a new survey.
Clydesdale and Yorkshire Bank have found that more than nine in ten (93.3 per cent) British people would compromise in other areas before getting rid of their broadband.
This is a 12 per cent increase on last year's figures, when 81 per cent said that they would give up broadband access as a last resort.
The findings show that in 2010, a fast-speed connection comes ahead of cable/satellite television (62.2 per cent) and holidays in the UK (60.6 per cent) when it comes to must-haves.
Most spending compromises were on socialising outside of the home, with only four in ten saying that they would not cut down on bars and eating out.
Despite most households seeing internet access as vital, just over 70 per cent would reduce spend on downloads of film and music.
Interestingly, this is 21 per cent down on last year's figure, when 51 per cent said they would not be willing to cut down their home entertainment spending.
Commenting on the figures, the head of retail banking Steve Fletcher said: "Broadband internet access has clearly become a priority for those homes that have it.
"The increasing use of broadband for our entertainment; downloading music, viewing film and TB and linking to games consoles, shows a shift in lifestyles generally but is also a possible reflection of cuts in spending on entertainment away from the home."
Categories: Broadband
