A new survey has revealed the extent to which broadband users are irritated by pop-up advertising.

According to an Opinion Matters online poll, 84 per cent of 25 to 34-year-olds have left their favourite sites when advertising becomes intrusive.

Moreover, 70 per cent of the same age group have stopped visiting a website altogether because of irrelevant or invasive advertising.

Noisy ads, pop-ups and adverts that are difficult to close or minimise are the worst offenders.

Commenting on the findings, Peter Mitchell of WWAV Rapp Collins Media Group, said advertisers and website technicians need to have a rethink

"The industry must re-examine what the web does best and create content that is relevant and entertaining," he stated.

Earlier this year, the Messaging Anti-Abuse Working Group published a set of guidelines on how internet service providers can help reduce the levels of spam.



Wednesday, 23rd July 2008

Back to Broadband News

Provider	Package	Speed	Download Limit	Setup Cost	Monthly Cost	More Info
	BT Broadband - Option 1	Up To 8Mbps	10GB	FREE	£7.95	Go >>
	Orange Broadband - Home Max	Up To 8Mbps†	Unlimited *	FREE	£12.00	Go >>
	BT Broadband - Option 2	Up To 8Mbps	15GB	FREE	£13.99	Go >>
	AOL Broadband - Wireless + E&W	Up To 8Mbps	10GB	FREE	£4.99	Go >>
	Virgin Media Broadband - M - Cable	Up To 2Mbps	Unlimited *	£30.00	£4.50	Go >>

* Fair Usage Policy applies. Click on Go to find out more information and Fair Usage Policy conditions for relevant providers.

** All Costs excludes the cost of line rental.

† Speeds in excess of 2 meg are only available in certain areas. Top speeds vary significantly, particularly according to how far away you live from the exchange.
If your line won’t support our fastest broadband speed we’ll give you the best available. The speed you actually get can also vary depending on the quality of your line, the wiring in your house, the time of day and even the weather.