Bruce Willis to star in Sky broadband advert
Monday 3rd September 2012, by Simon White
Die Hard actor Bruce Willis will feature in a new advertising campaign for Sky broadband, it has been revealed.
The star, who is usually seen taking on the enemy in a white vest, will appear as a demanding celebrity who is bemoaning the fact that he has exceeded his monthly download allowance while watching one of his favourite films online, according to Campaign Live.
He is then told by a representative of the anonymous provider that he should try viewing it in lower quality so that not as much data is used, which irks Willis even more. The Sky advert goes on to say that customers should be able to demand a high standard of service from their broadband deals.
Lyssa McGowan, brand director for home communications products at Sky, said: "Having Bruce take on a stereotypical celebrity persona adds a sense of fun to the campaign, and at the same time serves to highlight the fact that customers deserve a broadband package that is truly unlimited."
Sky has been calling on a number of Hollywood's top stars for its advertising campaigns, with Dustin Hoffman and Kate Winslet appearing in shoots for Sky Atlantic and Sky Movies respectively.
The news follows BSkyB agreeing a £4 million deal for Sky Broadband to sponsor ITV's showcase drama package, which is highly anticipated this autumn.
It will include programmes such as Mrs Biggs and Mr Selfridge, which could get the Sky message out to millions more prospective customers.
"This sponsorship will provide strong reach for the message of Sky's campaign – encouraging consumers to demand more from their broadband," added Ms McGowan.
Sky is not the only broadband provider to have signed up world-famous stars for ad campaigns. Virgin Media has seen sprint champion Usain Bolt appear in a number of adverts, while British Olympic hero Mo Farah has recently agreed to take part.
The 5,000m and 10,000m gold medallist sported a blond goatee similar to Sir Richard Branson's in a tongue-in-cheek shoot.