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BSkyB advises making filesharing 'the less attractive option'
Wednesday 30th September 2009, by Daniel King
BSkyB has outlined its position on government plans to tackle the use of broadband services for illegal downloading and peer-to-peer filesharing this week, ahead of a consultation on proposals to combat the practice.
The internet, telephone and digital television services provider said that it would welcome action by the Department for Business, provided it was done in a way that brings companies together to tackle the issue in a realistic way.
It was advised that as the fourth largest broadband company in the UK with its own selection of premium content, the firm was in a unique position to comment on how the matter should be addressed and, as such, it recommended privacy rights be respected in any decisions made.
The group added that it was important to confront illegal filesharing, but explained that the best way to do this was with a sustained attempt to give consumers what they want in order to divert them away from the unofficial options available to them.
It said this was something that could be done "by packaging, pricing and delivering content in ways that make the illegal option
less attractive".
TalkTalk also offered its thoughts on the matter today in an article for its official blog, where it said it had always made its position clear on the problem and what the best approach was.
"We have consistently said that the creative industries need to develop new models to stay in tune with technological and social trends," it concluded. "But we also recognise that [internet service providers] can be part of the solution."
Categories: Broadband, Wireless Broadband
