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BT fights off home broadband advert critics
Wednesday 16th July 2008, by Daniel King
A television campaign for BT Total Broadband has been approved by the Advertising Standards Authority (ASA) despite a number of complaints.
The regulator had been contacted by more than two dozen people who said the advert, in which a young girl slams her bedroom door on her mother, appears to condone children using the internet without supervision.
Some of the complaints focused on the voiceover that said the broadband service comes with parental controls as standard, which apparently means "kids are protected".
According to the ASA, the advert does not say that BT's software programme protects children from every type of online threat.
An ASA spokesman said: "We considered that most viewers would not expect BT's Parental Controls software to protect their children from all online threats.
"We therefore concluded the ad was not misleading."
In related news, the ASA has rejected claims that BT's latest business telecoms advert, which features a room full of gremlins, is frightening to young children.
