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Businesses 'can learn from online shoppers' habits'
Tuesday 26th May 2009, by Daniel King
There are a number of things businesses and retailers can learn from the behaviour of broadband users, one expert has suggested.
A spokesman for Internet Retailing, a magazine which focuses on developments and trends in the commercial online sector, said it was clear the global economic slowdown was having a more limited impact on firms with a web presence.
Ian Jindal, editor-in-chief of the publication, explained online sales continued to be strong - although this was something that would not last forever and was already showing signs of slowing down.
He added that as ecommerce grows, there would "inevitably" be a decline at some point, but also noted it was essential for professionals to have some access to the existing opportunities that broadband users were taking advantage of.
One such area Mr Jindal highlighted was the multiplatform approach some firms were employing - but he warned this would need to operate smoothly to be fully effective.
"The lesson of the last year is that businesses must make the whole, combined channel mix work efficiently and effectively to satisfy customers," he said.
"In terms of social media, if you look at the Hitwise data it's now clear that social media drives more traffic to retailers' sites than email."
Recent figures from the IMRG Capgemini e-Retail Sales Index revealed UK shoppers were spending an average of £10 more per visit when buying online in comparison to April 2008.
It was estimated this means a British broadband user's typical basket value is now around £131.76.
Categories: Broadband, Broadband Products, Business Broadband
