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Faster broadband speeds 'would not increase television viewing'
Friday 27th August 2010, by Daniel King
Better broadband connections are not likely boost online television viewing, according to a new survey.
Over half (55 per cent) of the 4,199 people polled by Deloitte and YouGov on behalf of the MediaGuardian Edinburgh Television Festival said they would not want to watch more television if their internet connection improved.
Those who watched television online regularly only did in small instalments, with 82 per cent saying that they did so because they had missed the show on its initial broadcast.
In addition to this, just under half (43 per cent) of online viewers said they watched less than 15 minutes per day.
Bigger events have not proved to attract huge online audiences.
Despite expectations of high viewing figures, fewer than two in ten consumers opted to watch online screening of the World Cup this summer.
Commenting on the figures, Deloitte's media and telecoms partner James Bates said that they could challenge conceptions that more people will turn to their computer for TV viewing once high-speed internet is rolled out.
He said: "The data indicates that there may not be a direct link between faster broadband and the use of online video, and it is possible that people who watch online video believe that they have sufficient speed.
"In fact, faster broadband would be less of a driver of demand in 2010 compared to 2009."
However, he added that the increasing uptake of mobile technologies and smartphones could "skew" how people watch videos in the future, as they adjust to smaller screens.
Categories: Broadband
