Mobile broadband 'set for widespread use'
Tuesday 5th January 2010, by Daniel King
Use of pre-paid mobile phone broadband services is predicted to rise and reach a third of a billion customers by the end of 2013, according to Tariff Consultancy.
In particular, the Asia-Pacific and Americas regions will support the growth with use of mobile technology becoming significantly more widespread, reveals the research body.
The Asian market is expected to grow ten times over to 160 million users, while the Americas will expand to seven times its current size.
Tariff Consultancy says: In many countries as the majority of mobile users (as high as 90 per cent of mobile users across South America) are pre pay subscribers the availability of pre pay mobile broadband is required if mobile broadband is to become a mass market service."
Reasonably-priced mobile broadband deals are already available in many countries with a generous download limit and more nations and providers are expected to follow suit.
Phone firms are also seeking to create a unique selling point for their broadband service - with many bundling it with 3G and wi-fi facilities.
Some providers, such as Optus in Australia, are offering up to eight different bundle incentives to customers who sign up for mobile broadband services.
It is these mobile companies, the report suggests, that will profit and flourish as mobile broadband becomes more widespread, leaving behind high-priced rigid rivals.
In October, Orange launched a new range of mobile broadband tariffs and products - such as its Business Everywhere deal - designed to allow people constant access to the web.
Categories: Broadband






















