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MySpace acquisition 'could provide more music content'
Thursday 20th August 2009, by Daniel King
One of the most visited social networking sites on the web has announced a new acquisition that could see changes made to the way in which broadband users interact with it.
According to MySpace, the purchase of iLike will allow it to integrate more music-focused options to consumers' accounts and could also see them enjoying access to a host of new facilities.
The social networking portal made the announcement today (August 20th), explaining the move was based on bringing together two companies that share a similar unique vision for "discovery and distribution of quality content".
Founded by brothers Ali and Hadi Partovi in 2006, iLike provides access to a personalised account that users can set up to issue them with alerts on concert dates and news, as well as contact others who share the same tastes.
Commenting on the acquisition, chief executive officer of MySpace Owen Van Natta said it was reflective of a "relentless pursuit of innovation", as well as the desire to set up more ways for people to interact with music and one another.
"We are deeply committed to bringing world class talent into all areas of the company and this acquisition demonstrates our focus on this objective," he added.
Hadi Partovi, who will remain in his role as president of iLike, added "I'm enthusiastic about what this combination will mean for our users, artists, advertisers, and our staff."
The move follows Facebook's recent purchase of the FriendFeed online portal - a social networking facility that enables people to share media files, as well as post messages and videos.
Categories: Broadband, Wireless Broadband
