Peterborough and Cambridgeshire broadband plans collect support
Wednesday 20th June 2012, by Daniel King
Plans for better broadband deals to be brought to Peterborough and Cambridgeshire have picked up support from thousands of residents and businesses.
The number of individuals backing the initiative now stands at 7,000, indicating the strong demand for improved connections to be brought to the regions as part of the Connecting Cambridgeshire campaign.
It originally launched last month after local residents expressed a desire for better internet services.
Despite the strong interest shown by those living and working in the areas, Cambridgeshire County Council (CCC) has emphasised that more people need to sign up in order for broadband providers to understand that there is sufficient demand for the connections.
CCC is planning to deliver superfast broadband to 90 per cent of homes and businesses by 2015.
In order to reach this objective, it is looking for local residents to volunteer as digital champions, where they will be required to encourage others to register their demand and increase the initiative's exposure.
CCC councillor Ian Bates, cabinet member for growth and planning, said: "Some areas have some very active digital champions doing sterling work to encourage people to show telecoms suppliers the level of demand for better broadband.
"But we need more people to volunteer, particularly in rural areas such as Fenland."
Thanks to financial support from the government, CCC and Peterborough City Council have collectively invested £30 million in the project, with this money set to be used to attract broadband providers to the regions.
Northern Lincolnshire is another area that is hoping to benefit from faster internet services.
As part of its efforts, a broadband champion launch event recently occurred, with representatives from North East Lincolnshire Council visiting Scunthorpe's Kingsway Business Centre for the occasion.
Following the launch, the authority added 20 more people to its base of broadband champions, while the number of residents who have completed its surveys has now reached 2,100.
North East Lincolnshire Council is hoping that this figure will jump to 5,000 by the end of July.