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Popular video clip used to generate cash
Friday 31st July 2009, by Daniel King
A new blog post has looked at the possibility of YouTube becoming a more monetised site and how this can be helped by the broadband users that visit the online video portal on a regular basis.
In a piece by technical account manager Chris LaRosa and music partner manager Ali Sandler, it was discussed how one of the latest viral video clips had received high levels of traffic and has since been used as an advertising tool consumers have responded to.
Posted on the YouTube Biz Blog, a partner and advertiser's page for affiliates of the Google-owned clip sharing site, the popularity of a recently listed item featuring the wedding party of Jill Peterson and Kevin Heinz is considered.
The video seems fairly typical at first, with a number of waiting guests sitting in the church. However, this spontaneously changes into an entrance with a difference as the sounds of Chris Brown's Forever kick in and each member of the congregation bursts into their own individual dance to introduce the future bride and groom.
With over ten million views in under a week, LaRosa and Sandler noted the clip had clearly been a success, but went on to say this had been converted into cash thanks to the involvement of the group that owns the rights to the track that was used.
Click-to-buy links were added to the video that allowed viewers to access the song via Amazon or iTunes.
"As a result, the rights holders were able to capitalize on the massive wave of popularity generated by JK Wedding Entrance Dance," the article said. "In the last week, searches for Chris Brown Forever on YouTube have skyrocketed, making it one of the most popular queries on the site."
Categories: Broadband, Wireless Broadband
