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Re-writing internet history
Monday 18th February 2008, by Daniel King
Broadband users who are unhappy about the internet coverage when their name or company is run through a search engine may be able to hide past press, according to the Times.
It is reported that companies can offer a service which will saturate the first pages of search engine results with positive press, for fees starting at £12,750 per year.
Michael Fertik, chief executive of one such company, Reputation Defender, told the Times: "Demand for the service is extremely high. Almost all our customers are private individuals and our top clients are high-pro-file business people."
Other services include the ability to track children's internet use, as well as contacting the poster of defamatory material and asking them to remove it, meaning business broadband users could reduce the risk of clients reading unnecessary bad press.
According to human rights group Liberty, a defamatory statement is one where "the imputation must tend to lower the claimant in the estimation of right-thinking members of society generally".
Categories: Broadband
