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Santa Claus is coming to town through the internet
Wednesday 24th October 2007, by Daniel King
The online shopping boom is expected to continue this Christmas, with each adult predicted to spend more than £500 on goods via the internet, new research shows.
Due to the rise in popularity of broadband, internet spending in the UK is expected to hit £13.6 billion between October and December this year, research from analysts Forrester Research suggests.
Such a figure would mean that the UK accounts for over a third over the total European spend online, more than France and Germany combined, the Independent reports.
The Internet Media Retail Group (IMRG), which represents e-tailers, suggests broadband has had a major factor on the online shopping industry.
James Roper, IMRG's chief executive, told the newspaper: "The significant growth forecast from Forrester can be attributed to many factors, the most significant being the easy access to broadband."
According to a report published by Ofcom in August, 53 per cent of UK households now have a broadband connection.
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