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Slow broadband speeds to encourage users to switch?
Thursday 11th March 2010, by Daniel King
Broadband users in Britain are reportedly extremely unhappy with the speed of their connection.
According to a new survey by Consumer Choices, the number of people who think that their speed is unsatisfactory has grown for the third successive year - up to 30 per cent from 27 per cent in 2009.
In addition, a significant 28 per cent explained that they are planning to switch their provider as a result.
Commenting on the findings, Michael Phillips, product director at the organisation, said: "The steady increase in speed dissatisfaction is indicative that consumers are taking advantage of access to online content that places more demand on their internet connection but as internet service providers (ISPs) advertise - and consumers subscribe to - ever faster services, their expectations are failing to be met."
He went on to encourage Brits to test their connection, which can be done on a wide range of websites, and to switch to a high-speed package if they are still unhappy with their service.
That looks like wise advice to me, given that the study found 76 per cent of subscribers to 24Mb-plus deals to be pleased with their connection speed.
And with Virgin Media today (March 11th) announcing plans to trial ultrafast 50mb broadband in Berkshire, now could be the perfect time to make the switch.
To be honest, I'm quite surprised that more people aren't considering swapping their ISPs when they're displeased with their speed.
If you bought a pair of trainers because they were advertised as being super-strong and then they fell apart after first jog, you return them or make sure you steer well clear from that product in the future.
So why's it different with broadband?
Are you thinking about switching?
Categories: Broadband, Virgin Media
