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TalkTalk encourages broadband users to dance
Thursday 24th September 2009, by Daniel King
TalkTalk is encouraging its broadband customers to get online and make themselves famous by engaging in its latest marketing campaign that also supports one of the nation's favourite TV shows.
In an article posted on the internet and telephone service provider's official blog this week, commercial director for the firm Tristia Clarke explained that over 5,000 people have so far taken part in its 'brightdancing' promotion.
She went on to say that the activity was "taking over the nation" and said by creating their own moves and committing them to video, many more could see themselves featured on TV.
TalkTalk announced earlier this year that it had signed a deal to sponsor ITV's X Factor and, in line with a new marketing campaign, would combine neon lighting and the talent of the British public to create inserts that sit at either side of the show's commercial break.
The result was brightdancing, where people create a "light graffiti performance" and submit the results to a dedicated online portal, where the best of the entries are shown as part of the Saturday night entertainment fest.
"All you need to make your own light graffiti is a home computer, web cam and broadband connection. All videos that are uploaded will feature on the TalkTalk X Factor website and if they impress our panel of judges, they'll feature on our TV ad breaks," Ms Clarke added.
It was recently unveiled on the TalkTalk Blog that the group had decided to extend the deadline for its Digital Heroes Awards, which aims to recognise people who have used technology to help others.
