Technology 'will help retailers through recession'
Thursday 21st May 2009, by Daniel King
In this time of economic uncertainty, it is likely that the retail industry will be buoyed by consumers' ability to adapt to new technologies and ways to spend their money, it has been suggested.
According to a spokesman for Technology Means Business (TMB), which awards those in the industry with accreditations based on their ability to integrate internet and IT-based solutions, there are a number of things that could emerge to help small and medium-sized businesses out of the recession.
Phil Flaxton, chief executive of the organisation, said that new developments in recent years have moved the industry forward and there was no reason why this should not continue.
He said mobile technology - which includes the various telephone and broadband solutions now available to consumers across the UK - was just one example of a sector that had succeeded in making its way into the public domain over the last three years.
"Of course, more and more of the working population are becoming more used to using technology not just in the home but also in their working day. They are actually far more comfortable with it and can see the benefits of using it," Mr Flaxton explained.
This type of technology, he went on, would "continue to evolve", as would the ability of people to embrace it.
"So it's something that's pretty unstoppable, really," he concluded.
This week AOL announced the launch of a new online portal where visitors can find the cheapest deals online by hunting down voucher codes for a wide selection of high street and online retailers.
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